(Above) I have chosen to show this image as although the lack of styling or detail is not attractive to the sort of work we are nwanting to achieve, I believe the style of lighting is very effective. I would like to work with this abstract lighting, posssible not as contrasted as above, but a toned down version, allowing more lighting to ctach the details of the clothing, styling and location. I feel the strong lighting here accentuates the idea of robotics and mechanism and could also be argued to show 'tunneled vision', which some people may be forced into during their education. For example, tunneled throigh their revsion for examinations or focused on an end goal, their submissions, attainment, final grades, etc.
A little description from SHOWStudio:
"25 June [2010] saw the latest collaboration between master stylist Nicola Formichetti and Nick Knight to shoot their latest men’s fashion editorial for Vogue Hommes Japan under the working title ‘Elegant Mechanics’...showcasing grease, grit and gentlemanly attire from the likes of Armani, Prada and Givenchy by Riccardo Tisci."
Source: http://showstudio.com/project/livestudio/session/elegant_mechanics
"...shooting a selection of A/W 2010 menswear...The studio is strewn with motorcycle parts to set the scene, while the clothes themselves are a mix of battered vintage biker leathers, and refined formal tailoring..."
Source: http://showstudio.com/blog/45732
These images are from the same shoot featured in Vogue Homme Japan. The model is actually Lady Gaga musing as 'Jo Calderone'. I have not chosen to show these images because I think they are attractive, because i do not think they are, they are not to my personal taste anyway. However, they show the use of a female model taking on the role of a male, which is accentuated by the use of adrogynous styling. This look is very popular, or was around 6 months ago in the A/W clothing season, adrogynous looks appeared to be very current then. I am questioning whether we should use a female within our own imagery or go for a male. I think using a male will be different, both for the experience of working with them as models and also for our portfolios, as in the past I have personally just worked with female models. Maybe we could add a different dimension/look to our concept by using a male?
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